Written by Tonya Garcia on August 29, 2011 3:36 PM
Recent Pew Research Centerstudy results show that women believe a college education is vital to a thriving career in greater numbers than men (77 percent vs 68 percent). Moreover, at this point women outnumber men enrolled and graduating from colleges and universities in the U.S.
Judith Harrison thinks this could have big implications for women in PR. Harrison is the SVP of staffing and diversity inclusion in IPG‘s Constituency Management Group and a former VP of student affairs at the New York Women in Communications Foundation. IPG’s CMG unit includes PR firms like Weber Shandwick and GolinHarris.
“The PR industry clearly has a huge pipeline of women,” said Harrison. “There’s only going to be more and more women coming up in the ranks of the business.”
Not only is education level having an impact on the rise of women in this industry. Harrison also credits the significance of social media.
“The industry has changed because of the influence of mommy bloggers, a whole group of women who are connected through social media, and the important group of stakeholders that women have become for every consumer-oriented company.”
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