Beverly B. Media and Communications

Amanda Knox’s PR Machine


Opening comments: by Simone Baptiste 

After four years of fighting for her freedom in an Italian prision, on October 3rd Amanda Knox’s wish was granted.  While she was called a “she-devil” and painted as a heartless woman in the Italian press, in the American and English press Knox was portrayed as a wronged victim.   The Ketcher family blames Knox’s PR machine for taking the attention away from the real victim, Meredith Ketcher.  Who is Knox’s PR Machine?

Early in November 2007 the father of Amanda Knox called Gogerty Marriott to ask for assistance with the barrage of media calls the family was getting from around the world. His daughter, Amanda, had been arrested and imprisoned in Perugia, Italy for the murder of her British flat mate, Meredith Kercher.

From that day forward, there has been continuous intense pressure from national and international media to talk with members of the family about their daughter. Gogerty Marriott has sought to relieve as much of the media pressure from the family’s shoulders as possible. At the same time we balanced the family’s need to have the truth told about their daughter’s innocence with that of the legal constraints of her trial and now her appeal. All the media accounts and leaks of inaccurate information occurred within the framework of a markedly different legal system than that in the United States. At the same time, we were helping the family get the truth out about their daughter, we also tried to help them maintain some sense of normalcy in their lives.

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This entry was posted on October 5, 2011 by in The going ons and tagged , , , , , , .

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