Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.
Let’s say you’ve got some down time between major marketing campaigns. Does that mean your marketing efforts have to go into hibernation? Of course not. You can fill in the downtime in your bigger advertising strategy with some mini-marketing campaigns that are often quick, uncomplicated and cheap—or even free. Experts from top marketing firms share some ideas on things you can do to run a smart—and influential—mini-marketing campaign that might even change the way you reach your customers in the future.
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