Beverly B. Media and Communications

Executives at Struggling OWN Consider Changing Course


Oprah Winfrey

Oprah Winfrey | Photo by Frederick M. Brown/Getty Images

D.M. Levine is a staff writer for Adweek.

Executives at OWN think they may have found a way to salvage Oprah Winfrey’s struggling network: by catering more to an African-American audience. That may help ratings, but it would mean a dramatic shift, and one that could put the channel at odds with Winfrey’s own brand.

According to OWN president Erik Logan and Discovery Communications CEO David Zaslav, the silver lining in an otherwise bleak performance record for the network since its launch last January is that it’s performing particularly well among its African-American audience members—especially with a reality show called Welcome to Sweetie Pies that premiered in October.“Anytime you have a program that pops like Sweetie Piesdid, you start looking at what drove it,” Logan told Adweek. “And we saw that the African-American audience really had a connection with that show. . . . We’re going to look at ways to nurture and grow that.”

Since Welcome to Sweetie Pies premiered, OWN has enjoyed an average prime-time viewership of around 216,000 people. Sweetie Pies has seen an average audience of around 418,000, making it the highest rated show on the network by far in that period.

Read More

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on December 10, 2011 by in The going ons and tagged , , , , , , , .

Follow me on Twitter

TIME

Current & Breaking News | National & World Updates

News One

Breaking News for Black America

The World According To Curran

Where The Conversation Begins

Sheena Nadine

Fearfully and Fabulously Made!

Lisa Pietsch & The Guys

Transmedia Storytelling & Family Travel Adventures

shipscooksstuff

Travel, Food and Stuff

Matt on Not-WordPress

Stuff and things.

Multi Cultural Cooking Network

Giving You a Taste of the World

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Eatocracy

If it tastes good, it IS good.

Avon Beautiful's Blog

Where true beauty gets real!

%d bloggers like this: