Beverly B. Media and Communications

How Coca-Cola helped shape the modern-day Santa


Where did the iconic Santa Claus imagery we have all come to know – red suit, pleasantly plump, flowing white beard, rosy cheeks – come from? Turns out, Coca-Cola’s advertising program was more than a little helper in the modern interpretation of Saint Nick.

Eatocracy talked with Phil Mooney, the Coca-Cola Company’s Vice President for Heritage Communications (also known as the “in demand Santa man”), to get the lowdown on the how the jolly man came to life.

Eatocracy: What is Coca-Cola’s connection with the modern-day Santa Claus?

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This entry was posted on December 16, 2011 by in The going ons and tagged , , , , .

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