Training to communicate across cultures has long been part of the preparation for executives moving overseas to work. But now, the training is increasingly for employees who may never leave the country, yet will work closely with companies and people around the world.
Marshall Hewitt, a consultant with Dean Foster Associates, gives employees of Hollister Inc. lessons in Japanese dining etiquette.
“Whether a multinational or a start-up business out of a garage, everybody is global these days,” said Dean Foster, president of Dean Foster Associates, an intercultural consultancy in New York. “In today’s economy, there is no room for failure. Companies have to understand the culture they are working in from Day 1.”
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