Beverly B. Media and Communications

Paula Deen’s PR rep quits over chef’s ‘business strategy’

Nancy Assuncao has quit as public relations rep and marketing director to celebrity chef Paula Deen. They had worked together for six years.

The New York Posts says the split is due to Deen’s plans to endorse a diabetes drug.
Last week, Deen made headlines after she announced that she has Type 2 diabetes. Deen had kept that a secret for three years, drawing stiff criticism because her recipes are known to be packed with sugar and fat—the kind of stuff diabetics should generally avoid.
Deen now plans to endorse the diabetes drug Novo Nordisk and promote different foods. That decision is reportedly what caused Assuncao to call it quits.

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One comment on “Paula Deen’s PR rep quits over chef’s ‘business strategy’

  1. Pingback: These Boots Were Made For Walking: When to Walk Away From A Client « BeverlyB.Communications

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This entry was posted on January 24, 2012 by in The going ons and tagged , , , .

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