Beverly B. Media and Communications

What to do When the Unthinkable Happens


By: Beverly B. Media and Communications

Unfortunately tragedies happen everyday, some affect just a few while others make history.  And while everyone will have a difference of opinion on how to commemorate the tragedy, all can agree that it should be done with dignity.

On Saturday February 11, 2012 the world said good night to one of the greatest legends of all time, Ms. Whitney Houston.  Her death shocked the nation, and it happened the night before the Grammys, the biggest night for those in the music industry.  I am reminded of the death of Michael Jackson and the tribute that BET put together to honor the king of pop. After September 11th Late Night shows like Leno and Letterman returned with what Thomas Tennant of About.com guide said was a return to the airwaves with heartfelt words of humanity, compassion and hope. What to do when the unthinkable happen? In a nut shell…have a heart.

As PR representatives, television producers, special events coordinators, whatever hat you may wear, no matter how well you plan, and I don’t care what you say, you can never plan for the unexpected.  Instead of complaining of the extra work, the last-minute changes, and stressing about making the impossible possible, remember at what might seem like hopeless times you, me, we are in the position with our many hats and titles to make heavy hearts a little lighter with a soul-stirring tributes, bring smiles to tear stained faces by showcasing the good times instead of the bad, and bring comfort to those in fear by opening a monologue with words of encouragement.

News channels like CNN talked about the life and times of Whitney Houston and her chart topping songs.  They spoke to family, friends, fans, and other celebrities, and VH1 Soul unapologetically played her videos on a consist loop. With all that said many looked forward to Grammy night, not just for the anticipated return of Adele, but to see how they would remember Whitney Houston.  Jennifer Hudson sang Whitney’s signature song I Will Always Love You with the simplicity, beauty, and soul that Whitney Houston deserved.

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