Beverly B. Media and Communications

Promoting Clean in a Dirty World.


By: Beverly B. Media and Communications

Jeremy Lin, Tim Tebow, and model Kylie Bisutti are three names making headlines, not only for their talent-or lack there of- in their respected professions but also for their religious faith.

We are used to the topic of religion taking center stage when it comes to politics, but religion seems to have found a new home in entertainment.  In a society where sex sells, debotury makes headlines, and purity rings are mocked, how do you promote clean in a dirty world?

One would be hard pressed to open a newspaper or turn on any sports channel and not find the latest news about New York Knicks phenom Jeremy Lin and the many variations of his name-Linsanity seems to be the media favorite.  And while the country goes linsan in their praises for Jeremy Lin, when interviewed he unabashedly gives praises to God.  Denver Broncos quarterback  Tim Tebow took a knee not just in celebration of a touch down but to thank God for allowing a successful play.  And model, Kylie Bisutti, made headlines when she walked away from a coveted position as a Victoria Secrets Angel to walk closer to God.

No doubt many are looking to capitalize off of the mega branding machine that is

Credit: RAMEY PHOTO

Jeremy Lin, but when someone is uncompromising in their beliefs they will not easily accept their name or face being associated with just anything. Back to the questions how do you promote a clean client in a dirty world? My advice don’t be afraid to get your hands clean (I had to do it), do your homework, research an audience that would be more interested in Lin’s faith and his mind as well as his talent.  In a time when so many are complaining about our youths and their lack of direction, have Lin work with at risk kids.

Religion is a very dangerous and personal subject and shouldn’t be taken lightly.  It should not be treated like any other product or brand.  Authenticity in branding is very vital in this situation.

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