By Beverly B. Media and Communications
Paula Deen’s PR rep did it, Charlie Sheen’s rep did it, and so did Chris Brown’s. What did they do? They parted ways with their famous clients.
PR agents are often given a bad rap, portrayed as heartless and selfish spin doctors called in to clean up the public messes of their spoiled clients. While this may be true for some–like in any profession–it is not true for all. There are many PR agents that are willing to walk away from the all mighty dollar.
In a tough economy when should you walk away from a client? Here are my 3 reasons.
Before a plane takes off passengers are given instructions to help in their survival in case of an emergency. Passengers are told if the air masks fall one must put their mask on before assisting another passenger. When a clients actions or continued actions go from threatening their reputation to now destroying your company’s good name it is time to part ways. If not careful a drowning man in their panic will drag down the one trying to rescue them. Don’t drown.
A small word with such a big meaning, ethics is defined as moral principles. What does your mission statement say? What is your code of conduct for your organization? Know that your statement and code is more than words–or at least it should be. When a client comes in direct conflict with the ehics of your organization it’s time to evaluate the relationship. If you contine to represent someone whos actions is totally oposite of who YOU say your are, it reflects worse on you than the other person you can be perceived as a hypocrite. Often if you are a hypocrite in one area you are a hypocrite in other areas. Don’t be a hypocrite.
No longer on the same page
Soon after news broke that celebrity chef Paula Deen suffers from type 2 diabetes and kept it secret for some time, her PR rep Nancy Assuncao, said good-bye to Deen. Assuncao didn’t walk away due to Deen’s illness she walked away because of the timing in which the announcement was made. You see, the announcement coincided with Paula Deen’s plans to endorse Novo Nordisk, a diabetes drug. After six years of representing the butter-loving cook Assunacao stated to the New York Post back in January, “I’m very grateful for the six years that I worked with Paula in helping her build the Deen brand.
When your clients have decided to go in a direction you don’t agree with it’s okay love them and leave them. Often times you will regret going down a road you knew in your gut was the wrong way.
Breaking up is hard to do, however sometimes it is necessary to do.
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