Beverly B. Media and Communications

The Message of the RNC and DNC Part II


By Beverly B. Media and Communications

The gauntlet has been thrown down and President Obama has accepted his party’s nomination for a second term.  No matter what side of the political color lines you find yourself on, from a public relations point of view the Democrats did a better job of capturing their target audience and capitalizing on their popularity that worked so well for them during the 2008 campaigns.

To strengthen ones weaknesses one must first acknowledge  their weaknesses and the Republicans constantly fail to acknowledge their weakness. Republicans often try to shake the perception that they are heartless and only care about the well being of the rich, yet when given the chance to show a warmer side they missed the mark.  To show a softer side does not mean you have to soften your convictions or beliefs.

From the prolific and impassioned speech by FLOTUS, Michelle Obama, to the history making appearance by San Antonio Mayor Julian Castro, who was the first Hispanic American to be a key note speaker at the DNC, the conference was a resounding success according to political pundits. Where the Republicans seemed cold and distant the Democrats came across compassionate.  It is no mistake that the DNC keynote speakers spoke TO their family members and not just ABOUT their family members. President Obama and Michelle spoke to their daughters and the changes they would like see done for them, Mayor Castro thanked his mother for the sacrifices she made for him and his twin brother. I give credit to Ann Romney for acknowledging the families who were caught in the path of Hurricane Isaac, yet I was surprised that the Romney’s did not mention their 18 grandchildren and the future they hope for them.

Let’s not play games, both parties use this time to pull on the heart strings of the American people.  While there are many that are able to move pass their emotions and listen to the policies and speeches of the opposing candidates, many are stilled ruled by the pitch in a speakers voice, the number of unpronounceable words they can recite, and the way they are dressed.

Now that the show is over and the line has been drawn in the sand I say let the best man win.

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