Beverly B. Media and Communications

In Beyoncé Deal, Pepsi Focuses on Collaboration


Beyonce

By

FOR its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business.

A limited edition Pepsi can developed in partnership between the beverage company and Beyoncé will first be seen in Europe in March 2013.

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

Read More

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on December 13, 2012 by in The going ons and tagged , , , , , .

Follow me on Twitter

TIME

Current & Breaking News | National & World Updates

News One

Breaking News for Black America

The World According To Curran

Where The Conversation Begins

Sheena Nadine

Fearfully and Fabulously Made!

Lisa Pietsch & The Guys

Transmedia Storytelling & Family Travel Adventures

shipscooksstuff

Travel, Food and Stuff

Matt on Not-WordPress

Stuff and things.

Multi Cultural Cooking Network

Giving You a Taste of the World

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Eatocracy

If it tastes good, it IS good.

Avon Beautiful's Blog

Where true beauty gets real!

%d bloggers like this: