Beverly B. Media and Communications

Enough is Enough. When Should the Media Step Back?


Sandy Hook memorialWritten by: Beverly B. Media and Communications, LLC

Since the senseless murder of 20 young children and 7 adults at Sandy Hook Elementary we have been inundated with information and images of that soul wrenching day. Because of the age of the young victims and the heinousness of the crime many of us have been absorbing every piece of information that comes across the different forms of media outlets and holding our little ones a lot closer. But as a person on the other side of the television screen I have to wonder about the families and the community of Newtown Connecticut, and ask when does enough become enough? Enough cameras, enough reporters, enough questions, enough despair, enough.

It is the job of news outlets to keep the people informed, and with such a tragedy as the Sandy Hook massacres they are pullingVictoria Soto out all the stops. Although every news director has a vision of how they want the story to come across to the public I believe there comes a point when they move from humanizing the moment to capitalizing on the moment. Everyone wants to get that image that goes viral and sums up the pain, like that of Carlee Soto after learning that her sister, Vicki Soto, a teacher who is being hailed as a hero, had died in the carnage, or the sound bite from one of the littlest survivors. Nothing provokes more emotion than the image of a six-year-old sharing a harrowing moment, but there has to come a time when the media leaves so families can begin to grieve, so mothers can bury their babies, so fathers can say good-bye to sons they will never witness become a men or daughters they will never have the honor of walking them down the aisle.

Sandy Hook, 9/11, Columbine, and other unimaginable events caused the earth to stand still if for a brief time, and yes the public becomes hungry for every piece of information but there comes a point when that need for more information moves from sympathy to psychologically damaging and the media must not continue to feed the beast.  Let’s memorialize those lost and acknowledge the grief but we have to stop giving power to the problem, focus on the solution, and step away from sadness.

Sandy Hook small victims

Names of the Victims:

Charlotte Bacon, 2/22/06, female
Daniel Barden, 9/25/05, male
Rachel Davino, 7/17/83, female.
Olivia Engel, 7/18/06, female
Josephine Gay, 12/11/05, female
Ana M. Marquez-Greene, 04/04/06, female
Dylan Hockley, 3/8/06, male
Dawn Hochsprung, 06/28/65, female
Madeleine F. Hsu, 7/10/06, female
Catherine V. Hubbard, 6/08/06, female
Chase Kowalski, 10/31/05, male
Jesse Lewis, 6/30/06, male
James Mattioli , 3/22/06, male
Grace McDonnell, 12/04/05, female
Anne Marie Murphy, 07/25/60, female
Emilie Parker, 5/12/06, female
Jack Pinto, 5/06/06, male
Noah Pozner, 11/20/06, male
Caroline Previdi, 9/07/06, female
Jessica Rekos, 5/10/06, female
Avielle Richman, 10/17/06, female
Lauren Rousseau, 6/1982, female (full date of birth not specified)
Mary Sherlach, 2/11/56, female
Victoria Soto, 11/04/85, female
Benjamin Wheeler, 9/12/06, male
Allison N. Wyatt, 7/03/06, female

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