1. Go small. You want customers to support the concept of small business, right? This means you should adopt a small business mindset at your own business too. Analyze your current vendors and service providers for opportunities to “downsize.” If you find any opportunities to support a small business instead, whether virtual or brick and mortar, aim to switch at least one vendor or supplier.
2. Go mobile. By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community.
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