Beverly B. Media and Communications

Top 10 New Year’s Resolutions for Small Business Owners

Image courtesy of Taiga Company.

Image courtesy of Taiga Company.

This article was featured on Mashable in 2011 but I believe it rings true for 2013
Nellie Akalp Dec 23, 2011
As humans, we’re continually looking to improve and advance. Whether it’s trying to eat better, to quit smoking once and for all, to spend less money, or to spend more time with family and friends, we formally or informally create our own goals — optimistic that we’ll stick to them this year.In this light, I’ve assembled my top 10 New Year’s resolutions for the small business owner.

1. Go small. You want customers to support the concept of small business, right? This means you should adopt a small business mindset at your own business too. Analyze your current vendors and service providers for opportunities to “downsize.” If you find any opportunities to support a small business instead, whether virtual or brick and mortar, aim to switch at least one vendor or supplier.

2. Go mobile. By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimize your search marketing, email marketing and website to focus on this growing mobile community.

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