Published: January 21, 2013
The girlfriend starring in Manti Te’o’s stories may have been fictional. But the PR executive now helping to reset the narrative of the Notre Dame linebacker is very real, and it’s not his first game. Mr. Te’o and his family hired Matthew Hiltzik, the CEO of Hiltzik Strategies, when news of a hoax broke last week.
Mr. Hiltzik’s background spans everything from politics to in-house corporate communications. The New Jersey native earned a law degree from Fordham University, then transitioned into a career in politics working as press secretary and deputy executive director of the New York State Democratic Committee. From there, Mr. Hiltzik became head of corporate communications for Miramax. He took a leave of absence when he was given the opportunity to advise Hillary Clinton’s 2000 U.S. Senate campaign.
Following the campaign, Mr. Hiltzik was hired to open a U.S. office for British PR shop Freud Communications, which has done work for PepsiCo, T-Mobile, Best Buy and Mars. After two-and-a-half years there, he started his own firm, which he’s now run for almost five years.
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