JC Penney has named Debra Berman as senior VP-brand strategy. Landing Kraft Foods Group’s VP-marketing and engagement is something of a coup for the much-maligned retailer, which has seen its senior marketing ranks badly depleted in the last year. Can Berman help JCPenny be less cheesy? I had to do it
Back-to-school is one of those seasons retailers salivate over; it is fashion week for the back-to-school crowd. Like planning a fashion show kids strategize with their team of friends when to debut a certain outfit and who to divulge the top secret date. Parents travel numerous stores looking for that coveted shirt, jeans, shoes, etc. on a budget and to quench the barrage of “please, please, please, please, please…” that stream like fire from their children’s lips.
As retailers begin to ramp up for holiday season 2013- yeah I said it, HOLIDAY SEASON- JCPenny is quickly getting their marketing team together. Summer time has not been easy for the retail giant as analysts are peering into their crystal balls and doesn’t see a future for JCP. Read more about Debra Berman.
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