Beverly B. Media and Communications

The meek shall not inherit the earth


The meek shall not inherit the earth
October 18, 2013
We are entering the most exciting, but also most frightening, time in modern marketing and PR.
The old rules are being ripped up and a revolution is coursing through the worlds of media and communication. Traditional skills are still relevant and valued, but they have to be applied in a new environment that is constantly changing exponentially.

The modern communications pro needs to bring a completely fresh set of skills to the table, whether they are working in-house or on the agency side. And if they don’t have these skills as an intrinsic part of their DNA they must learn them quickly and understand how they can be employed most effectively.

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This entry was posted on October 30, 2013 by in The going ons and tagged , , , , .

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