DR. DRE SOLD BEATS BY DR. DRE TO APPLE FOR THREE BILLION DOLLARS!!! I know writing a sentence in all caps is rude but I just had to shout that out. Back in Dr. Dre’s NWA days very few people would have imagined him to be the entrepreneur he is today. Oh they envisioned him behind bars or even dead, but never a billionaire. For those that took the time to look past the headlines and peaked behind the curtains they saw the business mind of Andre Young ever turning.
Omar Johnson is Executive Vice President of Global Marketing for Beats Electronics LLC. From the first time he was introduced to the stylish headphones– he received a pair as a gift from LeBron James– he wanted to know more about Beats by Dr. Dre. Who is Omar Johnson?
Omar Johnson joined Beats Electronics LLC in 2010 and is Executive Vice President of Global Marketing. Johnson leads all brand marketing, advertising and communications global efforts. He applies his extensive marketing expertise across brand development, advertising, retail execution, entertainment and sports marketing, influencer youth outreach, social media, and digital execution.
Previously, Johnson created and led innovative marketing programs for international brands including Nike, Coca-Cola and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, and “All Together Now,” featuring Kobe Bryant.
Johnson helped redefine the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. Read More
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