Beverly B. Media and Communications

Terror on Twitter


social_advocacy__politics_49

Authored by: Alan Rosenblatt

While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. It appears that ISIS is following several of the strategies and tactic I have laid out in previous posts, here and elsewhere (I am not claiming they read me rather that ISIS is paying attention to best practices that have been developing for many years).

For example, ISIS understands that it only takes a handful of tweeters to steal a hashtag. Thus, they initially assembled a group of a couple hundred tweeters who have allowed ISIS to tweet simultaneously through their accounts.

ISIS understands that their message must show up at the top of searches and trending topics, so that it remains front and center at all times. And ISIS understands that riding the wave of trending topics(such as the World Cup) gets them more exposure.

What I find most interesting is how ISIS has developed an app that allows them to tweet out over anyone who installs the app’s account. And though only a couple hundred people initially installed the app, it was enough to push ISIS messages high into the trending topics at will. The app has now been installed by thousands, giving ISIS an even louder megaphone. Read more

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