Beverly B. Media and Communications

Crumbs Finds A Buyer, But Are Cupcakes Worth Saving?


Good news for your sweet tooth: Crumbs Bake Shop may have found a buyer.

The gourmet cupcake chain shuttered all its shops on Monday, just days after being forced to delist its shares from NASDAQ due to insufficient profits.

On Wednesday, outdoor supplies entrepreneur (and star of CNBC show The Profit) Marcus Lemonis told CNBC that he’d be leading an investor group seeking to bail out Crumbs.

Lemonis owns Florida candy store chain Sweet Pete’s on top of his gig as CEO of Camping World and role as TV “turnaround king.” He’ll be joined by dessert aficionados Mark and Scott Fischer, the father and son owners of ice cream snack manufacturer Dippin’ Dots. The duo already made a $5 million investment in Crumbs in January via their Fischer Enterprises. Read more

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This entry was posted on July 11, 2014 by in The going ons and tagged , , , , , .

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