It’s been three months since the Islamist group Boko Haram kidnapped more than two hundred schoolgirls in Nigeria. The Nigerian government has yet to free the girls, and it’s come under criticism for its handling of the crisis. It’s also been shamed by the global campaign #BringBackOurGirls, which even Michelle Obama got in on.
So what’s a country with a bad rap to do? Get some PR, of course.
“I think there is a narrative that the government was not doing enough,” says Mark Irion, president of the public relations firm LEVICK, which signed a $1.2 million contract to galvanize support for the Nigerian government and its fight against terrorism. Click to read more
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