Beverly B. Media and Communications

Who’s Who- Maverick Carter


carter_james.03 “A Bond Formed in Grade School a Partnership Forged from Loyalty”  When you visit the LRMR website that is the motto that greets you on the site and the motto that describes that friendship and partnership between basketball phenom LeBron James and Maverick Carter.  2014 has been a great year for Carter, along with having the number one basketball player on his roster LRMR now represents Johnny Manziel.  But who is Maverick Carter. Maverick Carter is an American businessman who has a net worth of $15 million dollars. Maverick Carter was born in North Akron, Ohio, and grew up as a close friend of Lebron James. He is the man behind the “LeBron James Machine”, and has served as his manager and closest confidant for years. During the period of time when LeBron was deciding whether or not to switch teams, Maverick Carter took almost as much heat as LeBron did. He is the founder and CEO of LBMR, the management firm that controls much of LeBron James publicity, marketing, and promotional deals. LBMR also advises Mr. James on entertainment investments. Recently, Maverick Carter backed LeBron on a series development deal with Starz. He has been instrumental in re-positioning LeBron James’ reputation post his move to Miami and now his return to Cleveland. He credits their successful working relationship with the fact that they are able to be totally honest with each other, since they have known each other since childhood. This article can be found on the Celebrity Network Website.

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