Beverly B. Media and Communications

Ello: What Is It And Why Does Everyone Want An Invite?

imagesCAOIK27ZYou may have heard chatter lately about a new social networking site, Ello. The site is currently in public beta, meaning it’s only accessible to those who have been invited. And yet, in spite of being ‘invite only’, the web is aflutter with talk of the network. A quick Google GOOGL -1.27% search for Ello shows the following headlines:

“Ello, the ad-free social network”

“New social network dubbed the ‘anti-Facebook’”

“Ello, the hip new Facebook”

“Hipster social network Ello set to up the ante for Facebook”

There are reports that at one point, the network was receiving 31,000 requests per hour, and bootlegged invites were selling on Ebay for up to $500 a pop. What gives? What is Ello, and why is everyone so excited about it?

What is Ello?


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