Beverly B. Media and Communications

Brands And Faith: How Do They Coexist?

untitled (16)By: Paul Jankowski

Every year at this time, billions of Christians around the world prepare for one of the holiest times on the calendar, Easter. 69% of adults in America celebrate Easter as a religious holiday, while many others partake in celebrations that are not necessarily religious.

For the media, Easter provides an outlet to discuss faith and religion without the usual taboo. NBC’s TODAY Show, for instance, is doing an interesting, week-long series called “Do You Believe?” It’s an in-depth look at faith, and “examines the many ways spirituality can be communicated and displayed, and features real-life stories of survival and how faith played a role.” The series is based on an exclusive TODAY survey of 1,500 people and reveals a snapshot of what faith in America looks like today. Respondents gave their thoughts on spirituality, God, the afterlife and the power of prayer. It’s a chance to speak openly about something that more than half of American’s believe in, but something usually deemed politically incorrect.

How should brands approach the role faith plays in their consumer’s lives? Click to Read More


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This entry was posted on April 10, 2015 by in The going ons and tagged , , , , , .

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